Buy entrepreneuronlinecourses.com ?
Products related to Wichtig:
-
Finance Transformation : Leadership on Digital Transformation and Disruptive Innovation
Finance Transformation: Leadership on Digital Transformation and Disruptive Innovation is a general and wide-ranging survey of finance transformation and emerging technologies.Finance and IT have long been important areas of any business, but recent technological developments are innovating and disrupting both.This book lays a path towards the benefits and away from potential risks.It covers the widest array of topics, from quantum computing to blockchain technology, from organisational culture and diversity to hybrid working, and from regulation to cybersecurity.Written by two vastly experienced industry professionals, this book includes real-life examples and up-to-date references.It will be of particular interest to business stakeholders, executives, and policymakers.
Price: 44.99 £ | Shipping*: 0.00 £ -
Children’s Food : Marketing and innovation
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society.The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices.Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet.J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace.In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'.She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'.Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.
Price: 139.99 £ | Shipping*: 0.00 £ -
Venture Capital and the Finance of Innovation
An invaluable resource for current and aspiring technology investors, Venture Capital and the Finance of Innovation provides an in-depth understanding of the tools and models needed to succeed in this competitive and highly fluid business environment.Building on a comprehensive introduction to fundamental financial and investment principles, the text guides the reader toward a robust skill set using enterprise valuation and preferred stock valuation models, risk and reward, strategic finance, and other concepts central to any venture capital and growth equity investment. Two features of the book stand out from other sources on the subject.First, it pays special attention to the enterprise valuation methodology for high-growth companies.What drives the value of a company that has little physical assets, losing money now but has a small chance of achieving great success in several years?How do you create estimates for sales, profit and return on capital when little data is available?The book answers these questions using a discounted cash flow model that is tailor-made for technology companies (DCF.xlsx downloadable from the instructor website), and the comparables model.Second, it highlights the most valuation-relevant feature of VC term sheets, namely the use of convertible preferred stock.The book shows the reader how to use a user-friendly and automated valuation model of VC preferred stock (available at www.vcvtools.com) to value various types of preferred stock and to visualize how term sheets split the values of the firm between entrepreneurs and VCs. Accessible, comprehensive, and assuming only basic knowledge of venture capital, this text offers essential guidance for successful VC and growth equity investing in any market.
Price: 125.95 £ | Shipping*: 0.00 £ -
Sales Force Management : Leadership, Innovation, Technology
This 14th edition of Sales Force Management continues to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source.The authors have strengthened the focus on the use of technology in sales management including the use of AI in predictive sales analytics, updated the content to reflect the enduring impact of the Covid-19 pandemic, and revised the case studies and features throughout.Pedagogical features include the following:All-new "Thought Bubblers" posing international challenges regularly encountered by sales managers to develop students’ cultural intelligence and ability to handle cross-cultural interactions with ease.Engaging breakout questions designed to spark lively discussion. Leadership Challenge assignments at the end of every chapter to help students understand and apply the principles they have learned in the classroom. Minicases updated to reflect contemporary B2B industry settings that today’s graduating sales students will find themselves in, such as technology sales roles. Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers. Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales. Role-Play exercises at the end of each chapter, designed to enable students to learn by doing. This fully updated new edition is an invaluable resource for students of sales management at both undergraduate and postgraduate levels.Online supplementary resources include an Instructor’s Manual and PowerPoint lecture slides.
Price: 280.00 £ | Shipping*: 0.00 £
Similar search terms for Wichtig:
-
Sustainable Innovation : Trends in Marketing and Management
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations.Sustainable innovation applies to products, services, and technologies as well as new business and organization models.This book provides insights into sustainable innovation trends in various marketing- and management-related fields.Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
Price: 54.99 £ | Shipping*: 0.00 £ -
Distributed Leadership and Digital Innovation : The Argument For Couple Leadership
When it comes to digital innovation, much research has been done with regard to the optimization of teams, but little attention has been given to leadership structures.This book presents a comprehensive research background on innovation leadership and its evolution over the years, examining how it has been shown to reflect the thinking needed today for organizations to succeed.This timely book proposes a refreshing and contemporary perspective on leadership that aims to address many of the challenges that leaders in digital innovation are faced with every day.With insights and experiences from other digital innovation leaders, as well as an auto-ethnographical case study, it will be of value to researchers, academics, practitioners, and students with an interest in leadership, innovation management, digital innovation, organization studies, and organizational psychology. Additional Information can be found at https://www.caterinamaniscalco.com/
Price: 19.99 £ | Shipping*: 3.99 £ -
Distributed Leadership and Digital Innovation: The Argument For Couple Leadership
Distributed Leadership and Digital Innovation: The Argument For Couple Leadership
Price: 18.99 € | Shipping*: 0.00 € -
Data Analytics in Marketing, Entrepreneurship, and Innovation
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Price: 89.99 £ | Shipping*: 0.00 £
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.